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Family Brand: Take Back Your Family

Apr 7, 2023

Hey everyone, Melissa here from the Family Brand Podcast. In our latest episode, I had the pleasure of talking to Eric Knoff, a lifelong entrepreneur and co-founder and co-CEO of Webconnex, a software company that powers event registration, ticketing, and fundraising for some of the biggest brands in the world.

Eric is that he believes most entrepreneurs became entrepreneurs because of a transformational experience in their childhood. And as someone who had a unique and amazing upbringing that led him and his siblings to become entrepreneurs, Eric wrote a book called "Raising Entrepreneurs" to guide parents on how they can apply the same principles with their own kids.

During our conversation, Eric shared how he was raised to be an entrepreneur and how his parents played a pivotal role in shaping his childhood experiences. He talked about how they fanned the flame of his dreams and interests, whether it was wanting to work at a road construction site or becoming a fighter jet pilot. And as he got older, he started his own ventures, including selling corn from the family farm at the age of 10.

What we loved about Eric's story is that he believes anyone can learn entrepreneurship as an adult, but having a leg up by being raised to be an entrepreneur gives you a different perspective on the world. And that's what he hopes to impart to parents through his book – the principles and experiences that can shape their kids to become entrepreneurs or just have an entrepreneurial spirit that's valuable across all fields and industries.

As someone who's always been interested in entrepreneurship and innovation, I found Eric's insights to be fascinating and inspiring. I'm sure you will too!

Hit play and let us know your thoughts! Reach out to us via the links below and don't forget to check out Eric's book "Raising Entrepreneurs" for more guidance on how you can raise entrepreneurial kids. Thanks for listening!







NEW: What Culture are You Creating In Your Family?

Links For This Episode: 

Raising Entrepreneurs Book on Amazon:,aps,165&sr=8-1&linkCode=sl1&tag=familybrand16-20&linkId=88e47b013113e47155f16d1af268a1e5&language=en_US&ref_=as_li_ss_tl


Eric on Instagram:

Episode Minute By Minute:

  • 0:42 Welcome to the show Eric Knopf

  • 2:16 How Eric’s parents accidentally raised an entrepreneur

  • 5:56 Why would someone want to raise an entrepreneur anyway?

  • 7:45 The inspiration for Eric’s book and how it ties into our jobs as parents

  • 14:36 Encouraging entrepreneurship is not saying your identity is what you do

  • 16:47 Do we develop a fear of what people think or are some people more inclined to that?

  • 19:27 What do you then tell them to do with the money?

  • 23:18 The things Eric’s parents did on accident we can do with our kids on purpose

  • 26:15 But what if an entrepreneurial venture is unsuccessful for your kids?

  • 30:39 One of the major takeaway from Eric’s book

  • 35:34 How to get a copy of Eric’s book